Text creation

Is your marketing team completely snowed under with work

exactly when you urgently need new blog posts? Is your HR team understaffed

when the deadline for the quarterly newsletter is fast approaching?

Find the right style for you from our talented text writers!

Text creation

Creative writing can be trickier than you think… just think of the birthday cards you send to Tony, Steve, Anna, Mary, David, Lily, Ashley, little Johnny and everyone else. You sit there, staring at the huge blank space in the empty card, not knowing what to write. Obviously you want to write something nice, funny, original, positive (add whatever other adjectives you like), but even in this short text it can be difficult to find the right thing to say.

And it doesn’t take a genius to figure out that this task only gets harder if you’re under pressure: say you’re creating a new website for your company, which needs to represent your goals, ideas and values perfectly. A calling card is easy to do, but anything more than that is much more of a challenge.

Good news

If you’re getting headaches from your website, blog post or whatever other text you’ve been asked to write, we can help make things easier and less of a headache for you.

There are people out there who have dedicated their lives to the noble task of rescuing those poor souls drowning in a sea of unwritten texts and slaying the dragon that is writer’s block.

No two people have the same tastes, and that goes for writing styles as well. Find the right style for you from our talented text writers! (After all, sarcasm isn’t for everyone…)

What information do your authors need?

1. Target audience Who is going to read the text?

To return to our greetings card example: it’s probably a good idea not to write the same thing to your Grandmother that you write to your friends or your neighbors. And with your company’s texts the same principle applies.

2. Text medium How will the text reach your target audience?

For example, is it a blog post, a printed brochure or a newsletter sent out by e-mail? If the text is published online as a continuous block of text on a website or as a blog post, the author should also be aware of search engine optimization (SEO) techniques.

3. Purpose of the text Is it going to inform the reader? Entertain them? Spark interest in your product?

The style will have to be adapted to match the purpose of the text, and there are other rules to be followed as well. A dry presentation of facts is only interesting for a small number of people, and your (our) target audience will decide how their interest can be sparked.

4. Content What information do you wish to convey?

Ensure that your authors have the information they need. The clearer you communicate your wishes, the less your authors will have to annoy you by asking exactly what you want.

5. Style Are you writing an academic text, an article teeming with business slang, or perhaps something aimed directly at young people?

Here, the question of target audience and purpose (aim) will be decisive. In a purely informative text, your authors have fewer opportunities to unleash their creative firepower and show off their style. If you’re writing a marketing text, by contrast, you should probably ensure that your authors can write in the style you require. After all, not everyone has the same taste; different texts will appeal to different people.

Text creation

Creative writing can be trickier than you think… just think of the birthday cards you send to Tony, Steve, Anna, Mary, David, Lily, Ashley, little Johnny and everyone else. You sit there, staring at the huge blank space in the empty card, not knowing what to write. Obviously you want to write something nice, funny, original, positive (add whatever other adjectives you like), but even in this short text it can be difficult to find the right thing to say.

And it doesn’t take a genius to figure out that this task only gets harder if you’re under pressure: say you’re creating a new website for your company, which needs to represent your goals, ideas and values perfectly. A calling card is easy to do, but anything more than that is much more of a challenge.

Good news

If you’re getting headaches from your website, blog post or whatever other text you’ve been asked to write, we can help make things easier and less of a headache for you.

There are people out there who have dedicated their lives to the noble task of rescuing those poor souls drowning in a sea of unwritten texts and slaying the dragon that is writer’s block.

No two people have the same tastes, and that goes for writing styles as well. Find the right style for you from our talented text writers! (After all, sarcasm isn’t for everyone…)

What information do your authors need?

1. Target audience

Who is going to read the text?

To return to our greetings card example: it’s probably a good idea not to write the same thing to your Grandmother that you write to your friends or your neighbors. And with your company’s texts the same principle applies.

 

2. Text medium

How will the text reach your target audience?

For example, is it a blog post, a printed brochure or a newsletter sent out by e-mail? If the text is published online as a continuous block of text on a website or as a blog post, the author should also be aware of search engine optimization (SEO) techniques.

 

3. Purpose of the text

Is it going to inform the reader? Entertain them? Spark interest in your product?

The style will have to be adapted to match the purpose of the text, and there are other rules to be followed as well. A dry presentation of facts is only interesting for a small number of people, and your (our) target audience will decide how their interest can be sparked.

 

4. Content

What information do you wish to convey?

Ensure that your authors have the information they need. The clearer you communicate your wishes, the less your authors will have to annoy you by asking exactly what you want.

 

5. Style

Are you writing an academic text, an article teeming with business slang, or perhaps something aimed directly at young people?

Here, the question of target audience and purpose (aim) will be decisive. In a purely informative text, your authors have fewer opportunities to unleash their creative firepower and show off their style. If you’re writing a marketing text, by contrast, you should probably ensure that your authors can write in the style you require. After all, not everyone has the same taste; different texts will appeal to different people.

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